…what's on teh internets

Easy way to go viral = insert ninjas

Here’s the latest web spot for the Nexus One. It says at the beginning that it’s sponsored by Google, so I’m assuming they commissioned it. If you look through the users profile, you can see that he’s pretty awesome when it comes to this style of animation. And he’s a crew of one doing everything, and he’s Canadian too. Cool.

This video has been blowing up on the web since it was posted yesterday morning, and for good reason. It’s got a few key elements that make it perfect for the web:

  • Gadgets - nerds love new technology, and I’m a sucker for watching unboxing videos. And this takes it into a new direction.
  • Ninjas - adding ninjas to anything will make it popular. It’s just a fact.
  • Shortness - the perfect length for something like this is around 90 seconds. Anything beyond that and I’m usually clicking on something else.
  • *high production values – this one gets bonus points for looking cool and sounding great.

I likes it.

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3 comments

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