Dramatic Chipmunk gets his revenge

Posted on Dec 30, 2009 in lolz, marketing | 1 comment

Here’s meme-marketing done right.

1. I like Dramatic Chipmunk
2. I like TVs
3. ??? post funny YouTube video about both
4. Profit!

I give LG Group credit for taking something that’s popular online and piggybacking on it for their advantage. Dramatic Chipmunk made a big splash back in 2007 and it’s still relevant. Well, relevant to me anyways.

The best thing about adding this to their campaign YouTube channel is that it’s completely different than their traditional TV media buy. They get it. They seem to understand that what works on TV (think old and boring) doesn’t necessarily work online (think funny, bizarre and longer format).

Take a look at the TV spot currently on air:

Just looking at the views for each shows what works:

• Dramatic Chipmunk Breaks Out = 145,594 views
• Live Borderless TV Commercial = 8,731 views

*video view stats taken from the “official” LG channels

The only thing missing from the meme-spot… they forgot to add an annotation link when they post the URL at the end. I want to just click the video to go to the website. I’m too lazy to remember the URL and click through!